Media Coverage

The Full Story

While pursuing my PhD studies in marine biology, I was keen to share my research with the world. However, I discovered that my peer-reviewed paper alone wasn’t cutting it. If I wanted to reach my peers, let alone the general public, I needed to communicate my findings in a more imaginative, more engaging way. I needed to transform the dry facts into an exciting story that would engage people’s hearts and minds.  

This realisation changed the course of my life – I was inspired to create an animation titled “Lost at Sea”, which turned into an award-winning video, viewed all over the world. 

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The success of this video, depicting my research in an imaginative and absorbing format, surprised and delighted me. I started thinking about all the other scientists who might be lost at sea, so to speak. Maybe others wanted to reach the masses with their research but just didn’t know where to start.

My instinct was spot on. I discovered many frustrated researchers who wanted to share their amazing discoveries with the world but who did not know how to get people’s attention in an info-glutted world. I knew I could help them. 

A new, two-pronged concept was born. On the one hand, I would offer animation and graphic design services to researchers who wished to draw on my expertise; on the other hand, I would teach researchers who wanted to develop their own communication skills the secrets of the trade. 

In the past three years, I have given shape to this vision. I run workshops in which I equip students, researchers and businesses with the skills to tell their stories imaginatively and engagingly. For those who want to outsource these skills, I have created Animate Your Science, a company that turns research into stunning animations and graphics. 

I believe this collaborative approach is raising the bar in science communication and accelerating the transition that will allow us to bridge the gap between science and society. My clients are no longer ‘lost at sea’ when it comes to sharing their research. They are successfully building the vital communication bridges we need to make scientific research relevant and accessible to people the world over.